Wednesday, January 28, 2009

When the trailer was better than the movie - #3

The Curious Case of Benjamin Button

Here’s a classic example of a trailer that promises a lush, full story, where the actual product is much emptier.

Benjamin’s gimmicky age-reversal is curious while the rest of the film unfolds as a ponderous look at mortality, and neglects the implications such “unusual circumstances” would hold. You can’t build a full-length feature out of whimsy.

But the trailer does everything a good trailer should—tempt you with the unforgettable. Unfortunately, that’s a goal the film never achieves.

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